In tune to the thumping techno beats that filled the Topman Showspace, Christopher Shannon’s models walked confidently across the catwalk debuting the Liverpudlian’s latest AW17 collection to a packed-out house. Shannon used this collection to identify with the streetwear culture that the Western world has been so obsessed with over the last two years.
Shannon brought forward the tongue-in-cheek humour that comes with the trend by creating his on twist on imitation Hugo Boss shirts replaced with the words “LOSS/Your Loss” and Calvin Klein typography on t-shirts that contrarily stated “Constant Stress/I’m Done”.
Puffa jackets and tracksuits continued to reflect popular culture with looks that drew a strong resemblance to Hype Williams and Miss Elliot’s most popular video from the 90s for the track “The Rain (Supa Dupa Fly)”. But in true Shannon fashion, this wasn’t all we had been presented with. Keeping to his now well-known identity, distressed denim jackets and jeans still remained at the forefront of his collection, as well as abstract headgear in the form of shredded flags acting as veils that alluded to the breakdown of Britain’s membership in the European Union.
Blink and you would miss him; Shannon kept his thank you short and sweet with a pop around the showroom space wall. It was all about the collection rather than the designer himself.
Images via Christopher Shannon